And though I agree that you need to invest, money, energy and time in it, marketing these days is as cheap as it gets.
So there’s a misconception that many coaches and entrepreneurs in general have. They don’t know how to market and get their message out.
Maybe you’ve tried it a few times, spend a 1000$ here and there but didn’t get much ROI from it.
Knowing where, when and how to get your message out will drastically change your results without draining financial resources.
What can we do as a coach to market out business?
As you know there’s a difference between the act of coaching and running your business. These are two entirely different skill sets.
Now we as coaches have a great advantage over other entrepreneurs. when it comes to marketing, you can draw on one of your coaching skills. Building connection and creating interpersonal relationships is one of those skill sets that most coaches will do naturally. And this will help you in marketing your coaching business.
People buy from people they trust.
You can build trust with people online and offline and get your message without spending much money.
Because it’s not so much about the money you spend on marketing that is going to make a difference, but your level of capability in connecting with people and communicating a clear message.
A few examples of how marketing and getting your message out there is basically free:
ie: Online forums. Many of my clients get to me through LinkedIn. You can do thisas well, set up your profile and start engaging on Linkedin Groups where your ‘target group’ of clients hang out. If you go out to offer value for your target group, and have it backlinked to your own website. You’ll start a communication with them and your target market will want to start finding out more about you.
Ie: Attending networking events, can pull in enough clients to get you going. Which won’t cost you but a couple of hours every week, and buying someone a drink or two. Make sure you follow up on your new connections!
Those are just a few of the examples of getting your message out in a genuine authentic way without spending thousands a month on marketing.
Creating promotional material is something you want to do when you’ve set up your systems, have a very clear compelling message, and you’ve a way of tracking the leads and RO
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