A while back I read the following question on LinkedIn:
Does marketing and selling devalue your service?
That’s a good question. To me it’s the way around.
If you don’t market and sell your coaching and mentoring programs you won’t be able to change businesses and people’s lives.
The gift and the value you can bring to the world diminishes if you don’t market and sell.
I understand that many coaches don’t like marketing and sales.
It’s not their fault.
It comes down to the following mindtrap I see many coaches fall into.
Coaches are trained in their coach training to create an environment which is supportive and safe for the coachee to grow within.
Sadly enough many coaches can NOT get out this ‘Listening mode’ when it comes to running their own business.
As an entrepreneur you have to be able to get into ‘SPEAKING MODE’.
You have to become outspoken about your services and the results you help people get. You have to be able to communicate the results you help people get.
Powered by Facebook Comments