Why having a great coaching attitude hurts your business

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A while back I read the following question on LinkedIn:

Does marketing and selling devalue your service? 

That’s a good question. To me it’s the way around.

If you don’t market and sell your coaching and mentoring programs you won’t be able to change businesses and people’s lives. 

The gift and the value you can bring to the world diminishes if you don’t market and sell. 

I understand that many coaches don’t like marketing and sales.

It’s not their fault. 

It comes down to the following mindtrap I see many coaches fall into.

Coaches are trained in their coach training to create an environment which is supportive and safe for the coachee to grow within.


This to help the client to come up with their own answers and solutions. A coach does this through listening and asking the right questions.

In coach training it’s taught over and over again that as a coach you should not give advice, or tell what people should do.Which is great from a coaching viewpoint, but not from a business perspective.

Sadly enough many coaches can NOT get out this ‘Listening mode’ when it comes to running their own business.

As an entrepreneur you have to be able to get into ‘SPEAKING MODE’.

You have to become outspoken about your services and the results you help people get. You have to be able to communicate the results you help people get.


It’s the incapability of making that switch in mindset and thinking that prevents coaches from filling their practice with great clients and making enough money.I don’t want you to do something that makes you feel like a sleazy sales man.


Though adding a bit more energy, a bit more consistency can be done in your own unique and authentic way and could make an immense difference for your business. 

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About the Author:

Bart Loos, is a coach and mentor specialized in Getting Clients. He empowers & helps coaches to make a difference.