I see many starting coaches struggle with finding a niche. Though it’s really not that hard. But what happens?

They read somewhere or hear someone say:  ’In order to make some money with coaching, you got to be able to differentiate yourself and you start with defining your niche.’

And sure that makes sense. If you don’t know what your niche is you cannot address and get in front of your ideal clients. 

Actually I’ve told starting coaches this over and over again. 

But then they start to think it through. They might even come up with different possibilities and different niches, … but then they never dare to pick one. 

They seem not to be able to decide.

So they immobilize themselves. They stop getting the website up, they wait till they ‘get it’ before getting out there. And before they know it 6 months have passed. 

And sure I understand that you want to do it ‘right’ from day 1. 

Well understand that things don’t rarely work that way. 

We do not know what we do not know.

What you want to do is get out there as fast as possible, don’t wait until you have defined your niche to enroll some clients.

Let  your current network know that you’ve started coaching, and that you’re available for coaching. That means reaching out to your family, friends, (ex-)colleagues.

One day it will just start making sense what your passion is, who your target market is and what you’ll be able to help them with. Trust yourself.

Sometimes it takes time to get clear on what you have to bring to the world.  You can not force that.

So stop nitpicking and over thinking what  your perfect niche should be.

There’s nothing wrong with making a u-turn and heading a different direction when you and your business evolves. 

You know as coaches we realize that people have possibilities and growth ahead of them. 

Things evolve. So do you. So does your coaching practice. 

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